MarginAssistMARGINASSIST
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Behind the numbers

Simple, honest pricing. Every feature listed.

MarginAssist is not a static report generator. Every insight is built from your restaurant's own history, its own targets and its own patterns, so the tool you start with on night one gets more useful the longer you use it.

Built from your own historyNot industry averages
Judged against your targetsFood, labor and prime cost
Sharper every night you logTrends show up over weeks
7-day free trial on every planBilled monthlyCancel anytimeNo setup fees

Starter

A slow drift is invisible night to night. It is obvious week to week.

$14/ month

Billed monthly after your 7-day free trial

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Every night
  • Nightly AI insights on your numbers
  • A nightly Score for how you did
  • Weekly recap email, delivered to your inbox
  • Unlimited nights logged, with full history exportable to CSV
  • Snap a photo of an invoice instead of typing it in
  • Track your own progress against your labor and food targets
Best value

Pro

Not a chatbot. An agent that only knows your restaurant.

$20/ month

Billed monthly after your 7-day free trial

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Every night
  • Nightly AI insights on your numbers
  • A nightly Score for how you did
  • Weekly recap email, delivered to your inbox
  • Unlimited nights logged, with full history exportable to CSV
  • Snap a photo of an invoice instead of typing it in
  • Track your own progress against your labor and food targets
Ask
  • Ask anything about your business, anytime
  • Answers pulled only from your own logged nights

Elite

Your staff, your schedule and your menu, right next to your numbers.

$30/ month

Billed monthly after your 7-day free trial

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Every night
  • Nightly AI insights on your numbers
  • A nightly Score for how you did
  • Weekly recap email, delivered to your inbox
  • Unlimited nights logged, with full history exportable to CSV
  • Snap a photo of an invoice instead of typing it in
  • Track your own progress against your labor and food targets
Ask
  • Ask anything about your business, anytime
  • Answers pulled only from your own logged nights
Team and schedule
  • Staff directory and weekly schedule
  • Email your team their shifts, automatically
  • Insights that know who was on the floor
Labor and tips
  • Tip pool calculator, split by hours, role, or evenly
  • Weekly and monthly labor forecasting with hours-to-cut guidance
  • Overtime warnings before a shift costs you extra
Profit and menu
  • Day Profitability: see which days of the week actually make money
  • Delivery Margin Visibility: know what DoorDash, Uber Eats, and Grubhub really cost you
  • Square integration: your nightly sales and dish sales sync in automatically
  • Menu Intelligence: real profit per dish, which ones to push and which to rethinkNeeds Square
  • Scanned invoices update your ingredient costs automatically

Creating an account never needs a card. You are only asked for one when you start a plan, and you are not charged unless you keep it past day 7.

What's inside

What each feature actually does.

Nightly insight and Score

All plans

After you log the night, MarginAssist reads your sales, covers, labor hours, food spend and comps against your own targets. You get a Score for the night and an insight in plain words.

  • Built from your history, not industry averages
  • Points to what moved the night most
  • Tracks your progress against labor and food targets
  • Gets sharper the longer you log

Weekly recap and history

All plans

Every week an email shows how this week compared to last, so a slow slide does not hide behind a few good nights.

  • Food cost, labor and prime cost, week over week
  • Delivered to your inbox on its own
  • Unlimited nights logged
  • Full history exportable to CSV any time

Invoice scanning

All plans

Snap a photo of a supplier invoice and MarginAssist reads it for you, instead of you typing it in after a long shift.

  • Reads the invoice in about 10 to 20 seconds
  • You check the details before it is added

Ask

Pro and Elite

Type a question the way you would ask a manager, like why Friday's food cost ran high or whether labor has been creeping up. Ask answers from that restaurant's own logged nights.

  • Ask about any night, week or trend
  • Answers come only from your own numbers
  • Not the internet, not a generic script
  • The more you log, the sharper it gets

Team and schedule

Elite

A staff directory and a weekly schedule grid sit right next to your numbers. Set shifts once and everyone gets their week by email.

  • Staff directory and weekly schedule grid
  • Shifts emailed to your team automatically
  • Insights that know who was on the floor
  • No more texting each person their week

Tips and labor control

Elite

Split tips fairly in seconds, and see where this month's labor is heading while you can still change it.

  • Tip pool calculator: by hours, role or evenly
  • Weekly and monthly labor cost forecasting
  • Hours-to-cut guidance when you are trending over
  • Overtime warnings before a shift costs you extra

Day and delivery profit

Elite

Find out which days of the week are actually worth being open, and what delivery apps really cost you after their cut.

  • Day Profitability for every day of the week
  • Delivery Margin Visibility
  • Covers DoorDash, Uber Eats and Grubhub
  • Shows what you keep, not just what you sold

Square and Menu Intelligence

Elite

Connect Square and your sales sync in every night. Menu Intelligence matches each dish's sales with its ingredient costs, so you see the real profit on every item.

  • Nightly sales and dish sales sync from Square
  • Real profit on every dish
  • Stars to push, and dishes to rethink
  • Scanned invoices keep ingredient costs current
Needs a Square account. Square integration and Menu Intelligence only work with Square today. Everything else on Elite works with any POS, or none. We are working on more POS providers.
Already using a POS?

It still helps. Here is why.

Your POS shows numbers. This explains them.A POS records transactions. MarginAssist reads your numbers every night and tells you what they mean for your restaurant.
Built from your own historyTwo restaurants with the same food cost can get completely different answers, because their history and targets are different.
Ask it directlySkip the exports and the digging. Ask a plain question and get a straight answer from your own numbers.
Billing questions

Plain answers on pricing.

How does the free trial work?

Creating your account is free and does not need a card. When you choose a plan, your 7-day trial starts. You are not charged unless you keep it past day 7.

Is there a contract or setup fee?

No contract and no setup fees. Plans are billed monthly and you can cancel any time.

Do I need Square for Elite?

No. Scheduling, tips, labor forecasting, Day Profitability and Delivery Margin Visibility all work without it. Only the Square sync and Menu Intelligence need a Square account.

Ready to see it for yourself?

Seven days free. Creating an account doesn't need a card.

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